Practical thinking for stores that want organic growth.
Guides on Shopify SEO, WooCommerce SEO, product copywriting, technical SEO and customer retention.
How to Write an Ecommerce Buying Guide That Converts
Quick answer: A converting buying guide teaches shoppers how to choose within a category by walking through the criteria that matter, then routes them…
Buying Guides vs Product Roundups vs Comparisons: Which to Write
Quick answer: Use a buying guide (“how to choose a [product]”) when the shopper does not yet know what criteria matter. Use a product…
Informational vs Commercial Keywords for Ecommerce
Quick answer: Informational keywords (“how to clean suede shoes”) seek knowledge; commercial keywords (“best suede shoes for winter”) research options before buying; transactional keywords…
Ecommerce Blog Strategy: What Online Stores Should Publish
Quick answer: An ecommerce store should publish content derived from its products and mapped to the buyer’s journey, not topics picked from a generic…
Ecommerce Content Calendar Template (and How to Use It)
Quick answer: An ecommerce content calendar is a plan that schedules what you publish and ties each post to a commercial goal. A useful…
How to Refresh Ecommerce Blog Content
Quick answer: Refresh blog content by finding decaying pages in Google Search Console (declining impressions, clicks, or position over time), then deciding for each:…
Topic Clusters for Ecommerce Content
Quick answer: A topic cluster organizes your blog content around a central pillar page covering a broad topic, supported by cluster articles (spokes) on…
Ecommerce Content Marketing: How to Turn Blog Traffic Into Product Sales
Quick answer: Ecommerce content marketing turns blog traffic into product sales by publishing content with commercial intent, routing readers to product and category pages…
Why Ecommerce Blog Traffic Doesn’t Convert (And How to Fix It)
Quick answer: Ecommerce blog traffic usually fails to convert for four reasons: the content targets informational keywords with no buying intent, it contains no…
How to Measure Revenue From Ecommerce Blog Content
Quick answer: Measure blog revenue by tracking content-assisted conversions, not just last-click sales, since buyers usually read several posts before purchasing. In Google Analytics…