Practical thinking for stores that want organic growth.
Guides on Shopify SEO, WooCommerce SEO, product copywriting, technical SEO and customer retention.
Back-in-Stock Email Examples
Quick answer: A back-in-stock email tells a shopper that a product they wanted, and asked to be notified about, is available again. It is…
Ecommerce Win-Back Email Campaigns: Re-Engage Lapsed Customers Without Wrecking Deliverability
Quick answer: A win-back (re-engagement) campaign is a short automated sequence, usually three emails, sent to customers who have stopped buying or opening. The…
Ecommerce Review Request Email Templates
Quick answer: A review request email asks a customer for honest feedback after they have had time to use what they bought, typically a…
Shipping Confirmation Email Templates for Ecommerce
Quick answer: A shipping confirmation email is the transactional message sent when an order leaves your warehouse. It must include the tracking link, the…
Welcome Email Series for Ecommerce Stores
Quick answer: A welcome email series is a 3 to 5 email sequence sent automatically when someone subscribes, designed to turn a new subscriber…
Abandoned Cart Email Sequence: Timing, Copy, and Examples
Quick answer: A high-performing abandoned cart sequence is three emails: Email 1 at about one hour (a simple reminder with the cart contents, no…
Ecommerce Post-Purchase Email Flow: The Complete Guide
Quick answer: The post-purchase email flow is the sequence sent after a customer buys, typically 6 to 8 emails over 30 to 60 days,…
Order Confirmation Email Templates for Ecommerce
Quick answer: An order confirmation email is the transactional message sent immediately after purchase, and it is the most-opened email an ecommerce store sends.…
How to Link Blog Posts to Product and Category Pages
Quick answer: Link blog posts to products by placing contextual, in-body links to the relevant category and product pages a post genuinely discusses, using…
Product Comparison Article Template for Ecommerce
Quick answer: A product comparison article compares two (or a few) specific options head-to-head for a shopper deciding between finalists. The template that ranks…