Practical thinking for stores that want organic growth.
Guides on Shopify SEO, WooCommerce SEO, product copywriting, technical SEO and customer retention.
What Should an Ecommerce Chatbot Say When It Does Not Understand? Copy-and-Paste Examples
Use these ecommerce chatbot fallback messages when a bot does not understand, with escalation rules, examples and fixes for support teams.
Why Do Ecommerce Customers Not Buy a Second Time? Causes, Checks and Fixes
Learn why ecommerce customers do not buy a second time and how to fix retention leaks across email, support, delivery, UX and offers.
Competitor Backlink Replication for Ecommerce
Quick answer: Competitor backlink replication means finding the sites that already link to your competitors and pursuing the same links. The highest-value version is…
Broken Link Building for Ecommerce
Quick answer: Broken link building means finding dead links on relevant sites, then offering your content as the replacement. It works because you lead…
How to Build Links to Ecommerce Category Pages
Quick answer: Category pages are the one commercial page type that can genuinely earn links, because a category is a topic and a topic…
Unlinked Brand Mention Outreach
Quick answer: An unlinked brand mention is a published reference to your store, product, or founder that does not link to you. Reclaiming it…
How to Build Links to Product Pages?
Quick answer: Mostly, you do not build links to product pages directly, because publishers do not link to pages that exist to sell. The…
Product Review Link-Building Strategy
Quick answer: Sending a blogger a free product in exchange for a review that links to you is not a grey area. Under Google’s…
Digital PR Ideas for Ecommerce Brands
Quick answer: Digital PR earns links by giving journalists something worth covering: original data, a surprising finding, or a story only your store can…
Linkable Assets for Online Stores
Quick answer: A linkable asset is a page built to be cited rather than to sell: original data, a free tool or calculator, a…